Our Story
It started with a simple belief: the words we repeat matter
Hi, I’m Zeenab, founder of Ijaby
Ijaby didn’t begin as a business idea. It began during a particularly challenging chapter of my life.
During that time, I found myself returning to positive affirmations in the morning and again at the end of the day. They weren’t magic words, and they didn’t change what was happening around me. But they gave me a simple thought to hold onto and helped make difficult days feel lighter.
The problem was, I didn’t want those words to live only on my phone. I wanted something physical... something I could keep on my desk, carry in my bag, leave in the car, and come back to whenever I needed it.
When I looked for printed affirmation cards, especially in Arabic, I couldn’t find what I was looking for. So I started writing my own.
Those words became cards. And those cards became Ijaby.
Why Ijaby?
Ijaby (إيجابي) means “positive” in Arabic.
To us, positivity isn’t about pretending every day is perfect. It’s about being more intentional with the thoughts and words we choose to return to.
Why Physical Cards?
Because not every meaningful moment needs another screen.
I wanted Ijaby to feel tangible — something you can keep on your desk, carry in your bag, leave by your bedside, or return to throughout the day.
A simple card can turn a passing thought into something you can actually hold onto.
Our Mission
To make positive self-talk easier to practice in everyday life.
Through thoughtful words and simple screen-free moments, Ijaby is designed to help you pause, reflect, and carry a more intentional thought with you through the day.
Pause
Take a quiet moment. Step away from the noise and return to yourself.
Plant the Thought
Choose words worth repeating. One thought can become something you return to throughout your day.
Radiate
What we nurture within often shapes how we show up for ourselves and the people around us.
The Power of a Shared Word
Some words are meant to be shared.
Every Ijaby collection includes a Connection Card .. a simple way to pass on a meaningful message to someone you care about.
Whether it’s for a friend, a partner, a child, or someone who simply needs a kind reminder, a few thoughtful words can create a small moment of connection.
Sometimes, the words we pass on matter just as much as the ones we keep for ourselves.
